This is me
A passionate designer who is tenacious, enthusiastic, hardworking, ready, and willing to hit the ground running to get the right product. I strongly believe that an excellent product comes from the fabric, fit, and finish and I’d give it my all to make sure it reaches its perfection.
I thoroughly enjoy the process of creating concepts and crafting solutions. And what drives me is the pursuit of crafting products that add value to its wearer.
Expertise
Having worked with some of the top retail and e-commerce brands in India and abroad, I understand different markets, consumer behavior, commercial awareness, and buying behavior well. Over the last decade, I’ve collaborated effectively with key partners including merchandising, technical and sourcing teams regarding creative direction and product requirements. I have partnered with local and overseas factories, processors, and mills to help the development process. I have worked closely with Research and Development teams in developing specified fabrics and trims to achieve the desired look and feel. And I have managed product development with easy-to-understand style tech packs for vendors, conducted sample reviews, and coordinated approvals on quality, fit, and color (lab dips/strike-offs).
Strengths
I am a creative hands-on casual and denim designer with a strong understanding and extensive experience in dry and wet wash processes. I have developed new fits for denim, non-denim bottoms, jackets & blazers in coordination with the technical design team obtaining excellent sell-out rates in the market. My work experience also extends to creating cohesive trend report presentations and previews including market research, runway trends, celebrity style, and global product design. I am well-versed in fits and product engineering.
Experience
Communication: Communication is key to achieving success and running a smooth operation from start to finish. Especially when liaising with multiple markets and supply chains, I pride myself on being clear with my ideas and intentions at every step of the way.
Ego-Free Collaboration: The most sensitive part of any creative process is the ego. And when it rears its head in any meeting, things tend to go sideways. Over the years, I’ve learned that being ego-free is critical for collaboration. And we need a skilled team collaborating together to achieve creative and commercial success. At the same time, should the need arise - I am also confident in my ability to work independently and follow through to make sure the job gets done, even when unexpected circumstances arise. I have also managed and mentored a team of design assistants and associate interns, facilitating growth, creative inspiration, and motivation. More recently, running my own company as a design consultant I have faced the adrenaline rush and anxiety of working with multiple external parties simultaneously, all of which has only furthered my collaboration skills
As I continue my professional journey, I like to think of my career as one big learning experience that continuously grows with each project and collaboration. With a dedication to functionality and a curiosity for what’s ahead of the curve, I keep my work practical, relevant, and creative. Have a look at my past work, and feel free to reach out with any questions.